The Business Start-Up Book™

The book that helps new business grow

Download our Business Start-Up Book information brochure

The objective of The Business Start-Up Book is to help business start-ups answer the many questions they have and to advise them on current legislation and point out their legal and moral responsibilities, to their employees and customers. It will also narrow down the mass of information available to that which is most relevant, providing a single reference point and also to give access to the most up to date business products and services, this has the benefit to them of cost savings and more importantly maximising time management. It is also able to help open up new avenues of thought that could either streamline their business or help it grow with new ideas and at the same time presenting by way of advertising reliable suppliers who want to help their new businesses develop and succeed.

By working very closely with Companies House Data to target all newly incorporated limited companies registered at Companies House. With approximately 230,000 new incorporations registered at Companies House each year, our unique distribution guarantees that each edition of the book will be received by a minimum of 70,000 newly formed limited companies that are just about to commence trading or have done so within the last 3 months.

There is no doubt that The Business Start-Up Book presents an unrivalled opportunity for companies and organisations alike that want to help new businesses, to promote their products and services to these companies within this powerful and accurately targeted audience and addressed to the first named Director the Decision maker. At the very point in time when decisions need to be made regarding the sourcing of products and services that will form the very foundations of these companies and those they will ultimately rely on for help, advice and solutions.

The Business Start-Up Book helps new businesses in several ways:

• It helps them answer their main areas of concern and also advises them on current legislation and also point out their responsibilities, both legally and morally to their employees and customers.
• It helps them discover new ways to do business and brings about independent advise and thinking. It brings the knowledge and expertise of many experts from their chosen fields within the different facets of business featured, they have helped businesses succeed. With learned and informative editorial they can educated and help these new future entrepreneurs on a larger scale than anything else in the business start-up market arena today.
• This helps you the advertiser become the solution provider to these new ways of business thinking and business ideas and by placing your advertisement next to relevant editorial you are in the best possible position to gain theses valuable new customers.

DISTRIBUTION

The Business Start-Up Book will be published ready for distribution to all newly incorporated limited companies registered at Companies House. With approximately 230,000 new incorporations registered at Companies House each year, our unique distribution guarantees that each edition of the book will be received by a minimum of 70,000 newly formed companies and individuals who are actually registered as trading companies. What this does importantly guarantee is that it will only be reaching companies and individuals who are actually registered as trading companies with zero wastage.

For anyone aiming to sell or provide a service to both brand new individuals who will be starting a business within the next few months plus all newly formed and trading limited companies. The Business Start-Up Book will provide a quality environment and a cost effective solution for them.

Publication Dimensions The Business Start-Up Book will be 210mm x 148mm (A5) with each book having approximately 100 pages. The publication will be produced in full colour on a very high quality 100gsm art paper, with the covers being produced on 150gsm gloss paper. A total of 70,000 copies will be printed and distributed.

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The Business Start-Up Book is designed to provide advertisers with qualified responses from new customers through the following method:

Reader reply card service

Each copy of The Business Start-Up Book contains a reply card, which readers can fill out to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:

• Transmit all reader responses to you by fax or email within 24 hours of receiving them, so that you can contact your new potential customers without delay.
• Monitor all responses to ensure you receive only genuine qualified enquiries.
• Send you a summary report of all the responses you have received every quarter so that you can assess the quantity and quality of new business your advertisement has generated.

Advertising Package
Download our Business Start-Up Book information brochure

• A reader response service in operation for 12 months after publication
• A strategically placed advertisement in The Business Start-up Book
• A fully guaranteed precisely targeted circulation of 70,000 copies
• A complimentary copy of The Business Start-Up Book upon publication

Advertising Rates - all full colour

Advertising Rates	4 colour
1 Page	£3,950
Double Page Spread	£5,950
Inside Front Cover	£8,950
Inside Back Cover	£6,950
Outside Back Cover	£9,950
Opposite Contents	£6,950

Special Features	4 colour
4 Page	£7,500

Editorial Sponsorship
1200 words on a topic relevant to publication plus corporate logo and contact details	£4,000

Publication Due: July 2010
Agency Commission: 10%

Sponsorship Package

The package includes the following elements:

1. The Outside Back Cover.
2. The front of the publication will state sponsored by, with the sponsors company logo appearing on the front cover.
3. The backside of the page of the foreword.
4. The first double-sided page after the foreword.
5. The 70,000 copies that will be sent out via post to all newly registered Limited Companies, using Companies House information will all have a letter of introduction, this will also have the sponsors company logo on the top of the page and also, the sponsor can include their own text for the reverse of this letter of introduction.
6. The website will also state the sponsor's details and will also have a hyperlink directly to the sponsor's home page.

The cost for this entire package is £25,000.

We are only prepared to accept one sponsor, if the sponsor would like to be the only generic company within the book we will accept this as one of the terms

Download our Business Start-Up Book Sponsorship Package brochure

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To learn more about advertising opportunities that remain in the next issue or of forthcoming issues please contact: Richard Pearson

Email: Tel: Fax:

rpearson@justmediapublications.com +44 (0)207 566 1191 +44 (0)207 566 3935

To reserve your free copy of The Business Start-Up Book click here

Download our Business Start-Up Book information brochure

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