The African Trade and Investment Guide

WABA LogoThe African Trade and Investment Guide, is an official joint venture publication of Just Media Publications Ltd and the British Council for Africa UK (BCA UK), global experts in co-coordinating inward investment into Africa.

An A-Z of the opportunities for international investors, business and government in the region. It examines the macro and micro political and economic environments of the region, trading groupings, the countries and the areas for investment including natural resources such as oil, gas and minerals; forestry & agriculture; infrastructure including construction & telecommunications, financial services (banking, insurance, emerging market funds, investment funds), import/export, joint ventures, travel, tourism, ecotourism, fashion, music & culture, the media (publishing, TV & Radio, advertising and marketing).

There has never been a better time to invest in Africa – the world’s largest and dynamic emerging market. The 43 countries which comprise Sub-Saharan Africa include some of the wealthiest regions of the world in terms of natural resources. The region is also enjoying an unparalleled political and economic climate of stability, driven by the commitment of Africa’s new political leaders and the will of the people for greater economic prosperity. All this offers the international investment community a wealth of new opportunities in this beautiful and exciting continent.

Written by world-renowned experts on African finance, economics and politics, The African Trade and Investment Guide, leads you through the investment process country by country and sector by sector. The guide also outlines investment protocols country-by-country, legal and regulatory frameworks, key contacts and other relevant information. The tone of the editorial will reveal how new order in Africa is transforming the region in the eyes of key investors and bring you their views on the prospects for this pace of change.

The African Trade and Investment Guide is the most authoritative and up-to-date publication on this subject and essential reading for international investors and the vehicle for African business to showcase opportunities.

DISTRIBUTION

The 200-page glossy, perfect bound A4 magazine, is published annually from 2010. A total of 25,000 copies will be distributed to a named and titled circulation of top international investors including the world’s largest companies, inward investment agencies, emerging market funds, entrepreneurs, African government officials responsible for attracting and securing inward investment and all BCA UK members. And officially at all 2011 BCA UK meetings and seminars.

Approximately 25% being advertising and 75% editorial. All advertisements will be strategically positioned next to relevant editorial to maximize your company’s impact as a solution provider.

SEARCH ENGINE OPTIMISED COMPANY PROFILE

The Internet is the most important tool for finding information today. It brings countries together in a millisecond. It is key therefore that your company achieves high search engine rankings quickly because only the first few results shown by a search engine are actually visited by a potential client. 85% of all Internet searches are conducted through Google. Once we receive your company profile for the website we will have our Internet optimization experts ensure that the correct Meta Tags are attached and this will ensure that the maximum amount of new targeted traffic to your own company’s website occurs. This also has the added benefit of providing you with extremely powerful and cost-effective methods of building brand awareness.

READER REPLY CARD SERVICE

The African Trade and Investment Guide is designed to provide advertisers with qualified responses from new customers. In addition each copy of The African Trade and Investment Guide will contain a reply card, which readers can complete to receive more information on advertisers. As part of our service, for a period of 12 months following publication we will:


ADVERTING RATES
Costs Per Issue 1 Issue
ADVERTISING RATES 4 Colour
1/2 Page (Vertical or Horizontal) £3,500
1 Page £5,950
Double Page Spread (DPS) £9,950
Inside Front Cover (DPS) £14,000
Inside Back Cover £7,950
Outside Back Cover £14,000
Opposite Foreword £7,500
Opposite Contents £7,500
SPECIAL FEATURES
8 Page Full Colour £27,950
6 Page Full Colour £20,950
4 Page Full Colour £14,950
Publication Format A4
Publication Date Winter 2010
Agency Discount10%
Download our African Trade and Investment media pack
Download our BCA UK letter

To learn more about advertising opportunities that remain in the next issue or of forthcoming issues please contact: Richard Pearson

Email:
Tel:
Fax:		 rpearson@justmediapublications.com
+44 (0)207 566 1191
+44 (0)207 566 3935